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It’s all about the playbook!

As football season is about to kickoff, it is well known coaches around the league are scrambling to perfect their playbook… their collection of strategies and plays will enable their team to succeed. Sales Professionals should be thinking along those same lines. What...

Don’t Sell – Consult!

What’s my one tip to sales people who are struggling to fetch long-term clients? Don’t sell; consult! To explain it fully, sales reps should start adding value to their customers and prospects instead of focusing strictly on sales, personal quotas, and numbers. The...