According to the International Energy Agency’s (IEA) net-zero scenario, the global market for clean technology is projected to exceed the value of the oil market by 2030. The market’s value is expected to soar from $122 billion to $870 billion.
The era of passive observance regarding environmental business support has ended. Clean technology startups are now vying to fill the innovation void that persisted for the past decade, accelerating adoption in the process. There is an increased awareness that while there’s hope for the environment, urgent action is needed.
So, what should be the course of action for clean technology innovators? The answer is singular – focus. Management should concentrate on refining and accelerating their technology. Assembling the best team possible is crucial and should be a primary focus. Lastly, securing early adopters, developing a customer pipeline, and finalizing contracts should be approached in a determined manner, which is why hiring contracted sales professionals is a sensible move.
Contracted sales executives allow a swift startup, eliminate the delays and costs related to human resources activities like hiring and interviewing, and install professionals who are committed to your success. Regrettably, many successful entrepreneurs fall into the trap of assuming “sales will handle itself,” thereby undermining their success due to a lack of proper focus on customer acquisition.
The potential for clean technology is both thrilling and vast. However, those who assemble a team prepared to seize this opportunity will ultimately emerge victorious.