On March 11, 2020, in the United States, the true will of the COVID-19 pandemic took control. Massive layoffs, a dramatic dip in the stock market, and the fact that companies would resort to survival mode to stay in business. For me, the silver lining is being a sales person in technology, and technology is developed to automate the process which by design reduces costs.
Once the fall out occurred, it became evident that I had to throw out the old playbook and develop a new one. In the business world, this meant reformatting my 12-month forecast and advising executive management of my realistic game plan. Part of this effort was to define which markets can succeed and which ones could be a challenge.
In a nutshell, I identified those companies that are deemed essential and now leveraging our success with only those types of companies. From there, using all marketing channels to highlight that our solution is a fit for those types of organizations.
My experience from the 2008 economic crisis would be beneficial. But, this human crisis was different and uncertain. I knew I had to combine my past experience with original thinking.
I am interested in knowing more about how you redefined your sales strategy with the Covid-19 pandemic?